The story behind Disgraceful

Disgraceful was born out of frustration, not just with the industry, but with what hospitality has become.

We’ve spent years on the frontlines. Behind bars. In the thick of it. Watching a once-vibrant scene devolve into robotic service, beige experiences, and management obsessed with margins over memories. Hospitality forgot how to have fun. Somewhere along the way, the music faded, the drinks got weak, and the energy got flat.

So we said, f*ck that – and built something that couldn’t be ignored.

Disgraceful has come about to bring the chaos back to the party. We’re not here to fit in. We’re here to break the mold. To light up festivals, activations, street corners, warehouse raves – anywhere with a crowd craving something different.

We don’t do quiet service (unless we are asked to).

We do glow-in-the-dark cocktails, renegade vibes, basslines in the background, and unapologetic energy up front. We are where neon meets nightlife. Where cocktails are theatre. Where your drink is part of the show – not just a product.

Disgraceful isn’t just a bar. It’s a rebellion.

We’re here to put fun, flavour, and fire back into the industry. To remind people why they fell in love with nightlife in the first place. This is for the misfits, the makers, the after-hours crowd, and anyone who’s tired of playing it safe.